Greenbrier’s VSR™

The Greenbrier Companies’ Virtual Sample Railcar™ is an innovative remote railcar inspection. They needed an informative landing page and promotional email series to advertise this new and valuable service. The landing page features embedded video, a photo gallery and a link to a contact form.

American Marketing Association’s 2021 Pivot of the Year Award.

EMAIL RESULTS

Open Rate: 30%
Click to Open Ratio: 25%
Click through Rate: 12%