hi there.
I’m Rachael.
I’m an AMA award-winning Designer who bridges user research and business strategy to build high-impact digital products.
I turn research and data into intuitive digital experiences that balance user needs, business goals, and technical reality. From early concept and usability testing to final implementation, I help organizations grow—like optimizing a D2C acquisition funnel that generated $10M in monthly revenue, increased sign-ups by 29.5%, and drove 38.8% YoY growth.
hi there.
I’m Rachael.
I’m an AMA award-winning Designer who bridges user research and business strategy to build high-impact digital products.
I turn research and data into intuitive digital experiences that balance user needs, business goals, and technical reality. From early concept and usability testing to final implementation, I help organizations grow—like optimizing a D2C acquisition funnel that generated $10M in monthly revenue, increased sign-ups by 29.5%, and drove 38.8% YoY growth.
design work.
portfolio
About
My passion lies in the intersection of design and technology, and I am committed to delivering impactful, user-centric solutions that not only meet but exceed expectations.
I began my professional journey as a UI designer and coder within the realm of digital marketing. I cultivated a deep understanding of organic SEO and the art of designing user-friendly, marketing-driven websites. After moving to a design agency, I learned how to create robust brand identities and seamlessly integrate them into web designs and marketing collateral.
Drawing on my diverse background, I adopt a holistic approach to every project. This ensures that creative elements not only captivate aesthetically but also align seamlessly with audience needs, goals, and, most importantly, your brand identity and marketing objectives.
Let’s work together to elevate your digital presence!
I’m a multidisciplinary designer with over 18 years’ experience in branding, marketing, UX/UI design, and coding.
Want to Know More?
Projects
Brand Identities
Brochures
Digital Presentations
Event Invitations
Flyers
HTML Emails
Illustrations
Logos
Landing Pages
Menus
Posters
Responsive Interfaces
Social Media Graphics
Style Guides
Trade Show Displays
Website Audits
WordPress Sites
Skills
A/B Testing
Branding
Creative Direction
Email Marketing
Front-End Coding
Information Architecture
Motion Graphics
Print Design
Project Management
Rapid Prototyping
Responsive Design
SEO
UX Content Writing
Usability Testing
User Research
User-Centered Design
Wireframing
Tools
CSS
Dreamweaver
Elementor
Google Analytics
HTML
HubSpot
Illustrator
InDesign
InVision
Jira
Photoshop
Salesforce Pardot
Sketch
WordPress
XD
cPanel
phpMyAdmin
kind words.
testimonials
Michelle LaVallee
John J. Posey
Ryan Durrett
Rachael consistently delivers high-quality, innovative, aesthetically pleasing UI designs with great attention to detail. She quickly adapted to using Figma for design and incorporated tools like Chromatic and Storybook into her workflow to ensure the designs were implemented correctly. She has also been doing an outstanding job building and expanding a custom design system for our customer facing applicaitons and standardizing typography, colors, and atoms.
Rachael's role in improving the collaboration between design and development teams is noteworthy. Her thoroughness in reviewing components, sometimes hundreds at once, helped my team ensure the user experience was responsive and worked well across various devices and browsers. She's been great at taking feedback from developers and improving our process so that both design and development teams speak the same language and work seamlessly together. This has significantly enhanced our overall process and made us more efficient.
Rachael's ability to understand both customer and developer needs is a key strength. She communicates well and is a pleasure to collaborate with. I highly recommend her for any UX/UI design role.