Delivering results through elegant & intuitive user experiences.

With every design project, my ultimate goal is to make the complex simple, engaging, and impactful. My creative process centers around:

Empathy-driven design

The audience’s goals

A cohesive brand experience

Decisions & results backed by data

View My Portfolio
About Me

Design Portfolio

About

I began my career as a user interface designer and coder at a digital marketing agency. The experience taught me a great deal about organic search engine optimization and how to build user-friendly, marketing-oriented websites. In the next phase of my career journey, I joined a design agency where I created brand identities and incorporated the look and feel into website designs and marketing collateral. 

My recent focus has been user experience design, focusing on user research and testing. With my diverse background, I am able to approach projects holistically; ensuring that all creative elements align with the audience’s needs and goals, as well as your brand identity and marketing goals.

My Experience
Testimonials

I’m a multidisciplinary designer with over 18 years’ experience in branding, marketing, UX/UI design, and coding. 

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Projects

Brand Identities
Brochures
Digital Presentations
Event Invitations
Flyers
HTML Emails
Illustrations
Logos
Landing Pages
Menus
Posters
Responsive Interfaces
Social Media Graphics
Style Guides
Trade Show Displays
Website Audits

WordPress Sites

Skills

A/B Testing
Branding
Creative Direction
Email Marketing
Front-End Coding
Information Architecture
Motion Graphics
Print Design

Project Management
Rapid Prototyping
Responsive Design
SEO
UX Content Writing
Usability Testing
User Research
User-Centered Design
Wireframing

Tools

CSS
Dreamweaver
Elementor
Google Analytics
HTML
HubSpot

Illustrator
InDesign
InVision
Jira
Photoshop
Salesforce Pardot

Sketch
WordPress
XD
cPanel
phpMyAdmin

“I absolutely love working with Rachael and highly recommend her services! She needs very little direction and is able to move from concept to detail, with great ease. I am truly impressed with Rachael’s talent and sincerely grateful to know she’s got my back! Thank you again, Rachael!”

Michelle LaVallee
International Talent Advisor

“Rachael has been a great resource for our company. Her attention detail, creative problem solving, and commitment to service really set her apart. Rachael is readily available to take on our next project request and is an active listener who focuses on her client’s goals and objectives.”

Ryan Durrett
Director of Marketing

“Rachael continues to deliver above expectations at a reasonable price and within budget. I’ve utilized her work for several projects, website development and graphic design and I am pleased with both! I recommend her to any person or business wholeheartedly!”

Kari Hume
Personal Brand Strategist

“Rachael designs for my company on a regular basis and my experience with her has been nothing less than excellent. She has the rare ability to infuse creativity and smart design solutions into a very high volume of work. Rachael consistently delivers quality designs on time.”

Heidi Reichert
Director of Design

“Rachael is extremely talented. I worked with Rachael on the re-branding of my business, and the creativity and quality of her work is outstanding. Rachael’s process lead to the creation of my new logo, branding guide, and marketing pieces that truly capture the essence of my business.”

Heidi Howard
Business & Portrait Photographer

“We hired multiple web designers over 14 years to develop our website, we ended our quest when we hired Rachael. It was an Alleluia! experience for us, great design, very responsive, extremely patient in dealing with the grand ideas posed by six of us.”

John J. Posey
President