Design. Simplified.

As an interdisciplinary designer, I combine skills in UX/UI, coding, branding, and marketing. The objective of my approach to each project is to simplify complexity and deliver engaging and meaningful experiences.

Empathy-driven design

The audience’s goals

A cohesive brand experience

Decisions & results backed by data

View My Portfolio

Portfolio

About

Commencing my career as a UI designer and coder at a digital marketing agency, I gained valuable insights into organic SEO and crafting user-friendly, marketing-centric websites. Progressing to a design agency, I honed my skills in developing brand identities and seamlessly integrating them into web designs and marketing collateral.

In my recent endeavors, I’ve concentrated on user experience design, emphasizing comprehensive user research and testing. Drawing from my diverse background, I adopt a holistic approach to projects, ensuring creative elements align harmoniously with audience needs, goals, and your brand identity and marketing objectives.

Rachael Jesser

I’m a multidisciplinary designer with over 18 years’ experience in branding, marketing, UX/UI design, and coding. 

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Projects

Brand Identities
Brochures
Digital Presentations
Event Invitations
Flyers
HTML Emails
Illustrations
Logos
Landing Pages
Menus
Posters
Responsive Interfaces
Social Media Graphics
Style Guides
Trade Show Displays
Website Audits

WordPress Sites

Skills

A/B Testing
Branding
Creative Direction
Email Marketing
Front-End Coding
Information Architecture
Motion Graphics
Print Design

Project Management
Rapid Prototyping
Responsive Design
SEO
UX Content Writing
Usability Testing
User Research
User-Centered Design
Wireframing

Tools

CSS
Dreamweaver
Elementor
Google Analytics
HTML
HubSpot

Illustrator
InDesign
InVision
Jira
Photoshop
Salesforce Pardot

Sketch
WordPress
XD
cPanel
phpMyAdmin

“I absolutely love working with Rachael and highly recommend her services! She needs very little direction and is able to move from concept to detail, with great ease. I am truly impressed with Rachael’s talent and sincerely grateful to know she’s got my back! Thank you again, Rachael!”

Michelle LaVallee
International Talent Advisor

“Rachael has been a great resource for our company. Her attention detail, creative problem solving, and commitment to service really set her apart. Rachael is readily available to take on our next project request and is an active listener who focuses on her client’s goals and objectives.”

Ryan Durrett
Director of Marketing

“Rachael continues to deliver above expectations at a reasonable price and within budget. I’ve utilized her work for several projects, website development and graphic design and I am pleased with both! I recommend her to any person or business wholeheartedly!”

Kari Hume
Personal Brand Strategist

“Rachael designs for my company on a regular basis and my experience with her has been nothing less than excellent. She has the rare ability to infuse creativity and smart design solutions into a very high volume of work. Rachael consistently delivers quality designs on time.”

Heidi Reichert
Director of Design

“Rachael is extremely talented. I worked with Rachael on the re-branding of my business, and the creativity and quality of her work is outstanding. Rachael’s process lead to the creation of my new logo, branding guide, and marketing pieces that truly capture the essence of my business.”

Heidi Howard
Business & Portrait Photographer

“We hired multiple web designers over 14 years to develop our website, we ended our quest when we hired Rachael. It was an Alleluia! experience for us, great design, very responsive, extremely patient in dealing with the grand ideas posed by six of us.”

John J. Posey
President

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